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Issue No. 38  •  Thursday July 16, 2026

Rob and Maria Helmick Trading Addict — Math Makes Money

THE TRADING ADDICT

NEWSLETTER

by Maria Helmick

» Market Perspective

The Market Is Rotating - Not Falling Apart (tap to enlarge)

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THE MARKET IS ROTATING — NOT FALLING APART

The market is sending a message right now, and it is not nearly as negative as some of the headlines make it sound.

The S&P 500 Is Still Holding

The S&P 500 remains in its longer-term uptrend. The recent sideways movement near the highs looks more like the market is catching its breath than preparing to fall apart. After the run we have had, some consolidation should not surprise anyone. Stocks do not go straight up forever, and honestly, we should not want them to. A pause can shake out weak hands, reset momentum and create better opportunities.

Buyers are still stepping in on weakness, and we are not seeing the kind of broad technical damage that normally comes before a larger correction. That does not mean every day will be green. It simply means the larger bullish trend remains intact.

Why South Korea Matters

There has also been concern about South Korea after the KOSPI became one of the world's strongest markets, driven largely by Samsung Electronics and SK Hynix and their importance to AI memory and semiconductor demand. That powerful run left the market vulnerable to sharp profit-taking and increased volatility, which can quickly spill into U.S. chip stocks because Korea is such an important part of the global technology supply chain.

Still, strong semiconductor exports and continued AI investment suggest this looks more like an overheated market resetting than evidence that the AI cycle is ending.

The Real Story Is Rotation

Money does not appear to be leaving the market. It is rotating into Financials, Industrials and Healthcare while investors become more selective with some of the biggest technology winners. I actually see that as a healthy development. Bull markets become much stronger when leadership broadens instead of relying on the same handful of mega-cap stocks to carry the entire market.

It also does not mean the AI story is over — not even close. The earnings growth, data-center expansion and infrastructure spending that continue to support artificial intelligence remain firmly in place. Investors are simply taking some profits after enormous runs and looking for opportunities where the risk-to-reward may now be more attractive.

Maria's Take & Bottom Line

I remain bullish, especially on AI, but I am becoming more selective. There is a big difference between liking a company and paying any price for its stock.

The rotation into Financials, Industrials and Healthcare is exactly the kind of broadening leadership a healthy bull market needs. It does not mean I am selling my AI positions. It means I am watching them more carefully and paying attention to where the next dollar goes.

Bull markets do not die from rotation. They die from broken fundamentals or a Fed that loses control. Neither of those is on the table right now.

Educational only. Not investment advice.

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» Market Earnings Watch · Thursday

Eyeballing the Outcome - Earnings Season - Netflix NFLX, TSMC TSM, UnitedHealth UNH reporting July 17 (tap to enlarge)

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Market Earnings Watch

Three Major Earnings Reports to Watch Thursday

TSMC tests the AI trade, UnitedHealth must prove its recovery, and Netflix looks to rebuild confidence.

TSMC: A Major Test for the AI Trade

Ticker: TSM  |  Reports early Thursday

Taiwan Semiconductor Manufacturing Company will report second-quarter results early Thursday morning. The company has already announced quarterly revenue of approximately NT$1.27 trillion, representing growth of about 36% from last year. Wall Street expects earnings of roughly $3.80 per American depositary share.

Because the revenue numbers are already known, the real focus will be on management's outlook. Investors will be listening for comments about AI-chip demand, advanced-node production, CoWoS packaging capacity, margins and capital spending.

TSMC manufactures advanced chips for many of the world's largest technology companies, including Nvidia, Broadcom, AMD and Apple. A confident outlook would provide further evidence that AI infrastructure spending remains strong. Expectations are already high, however, so the company may need both excellent results and equally strong guidance to move the stock substantially higher.

Maria's Bottom Line

After reviewing the chart and the return on risk, there is no earnings trade here for me. The $380 strike is near the first meaningful support level, but TSMC spent considerable time trading below that price and has only remained above it since May. That is not enough history for me to trust $380 as dependable support during a volatile earnings reaction.

The return does not justify the uncertainty, so I am not going to force a trade simply because earnings are coming. I am still hoping for a strong report and confident guidance because a positive outlook from TSMC would be good for the entire AI trade and should help support Nvidia and Broadcom.

UnitedHealth: Medical Costs Remain the Main Story

Ticker: UNH  |  Reports before the market opens

UnitedHealth Group will release its second-quarter results before the market opens Thursday. Wall Street expects adjusted earnings of approximately $4.91 per share on revenue of about $110.8 billion.

The headline earnings number will matter, but the more important issue is whether UnitedHealth has brought its medical costs under control. The company has struggled with higher healthcare utilization, particularly within its Medicare Advantage business.

Investors will also be watching Medicare Advantage pricing, membership trends, Optum's margins and management's full-year outlook. The stock has recovered, but the company now needs to prove that the improvement is supported by the underlying business.

Maria's Bottom Line

UnitedHealth is one I am going to watch, not trade, going into earnings. The company still has a lot to prove, especially when it comes to medical costs and Medicare Advantage.

For me, this is not simply about whether UnitedHealth beats the earnings estimate. I want to hear that costs are truly improving and that management feels confident about the remainder of the year.

There may be a better opportunity after earnings, once we know whether the recovery is real. Right now, I would rather wait than take a position without a clear edge.

Netflix: Growth Is Expected, but Confidence Must Be Restored

Ticker: NFLX  |  Reports after the market closes

Netflix will release its second-quarter results Thursday shortly after the market closes. Wall Street expects earnings of approximately $0.79 per share on revenue of about $12.58 billion, representing revenue growth of nearly 14% from last year.

Investors will be watching advertising growth, viewer engagement, operating margins and management's guidance. Netflix must show that it can continue growing revenue while maintaining engagement and keeping spending under control.

The stock has struggled this year, so investors may be looking for more than a routine earnings beat. A strong report and confident outlook could begin rebuilding momentum, while disappointing advertising results, margins or guidance could keep pressure on the shares.

Maria's Bottom Line

There is no additional Netflix earnings trade here for me because I already own the stock in my portfolio. I have enough exposure going into the report without adding more risk through the options market.

Netflix could beat the headline estimates and still trade lower if investors do not like the details. I am comfortable letting the shares I already own participate in the earnings reaction rather than forcing another position.

I am hoping Netflix delivers strong results and that we can bite off a little meat from earnings.

Educational only. Not investment advice.

» Tidbit Time · From the NYSE Floor to Hollywood

From the NYSE Floor to Hollywood - Before he became Dr. Perry Cox, John C. McGinley worked as a runner on the New York Stock Exchange floor (tap to enlarge)

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© 2026 Math Makes Money · Rob and Maria Helmick

Educational only. Trading options involves substantial risk of loss.